Liverpool are close to announcing a major multi-million pound kit deal with global sports brand Adidas, with the deal kicking in at the start of the 2025-26 season.

Adidas has reportedly outbid Nike, the current kit maker for Liverpool and Puma, in a deal that will last for five seasons, reuniting the brand and club. Premier League again after 13 years
The Reds switched to Nike during the 2020-21 season after winning a court case against New Balance, the previous company. which claims to have rights with the new agreement
Nike’s partnership with Liverpool is worth £30 million per season. This has reportedly increased to £50 million after royalties. But it’s still pretty low for a top-tier kit deal. But it is claimed the Reds were attracted by the sports brand’s global reach and marketing strength.
According to UFABET, Adidas’ deal with Liverpool will be higher than the £50m per season they are getting from Nike, but lower than the £90m per year deal at Manchester United. Obtained from a German company, which is a Premier League record.
The Red Devils extended their deal with Adidas until 2035 last July. It increases the guaranteed fixed figure from £75 million to £90 million, subject to certain adjustments.
Last year, Adidas also signed Trent Alexander-Arnold to a football contract. who has played for the Reds for more than 300 matches